Did you have the best burger in your life, or did you encounter the worst service at a resort? Was there a problem with a recently purchased vacuum cleaner online? For the consumer, leaving a review can help address any complaint.
Leaving a review is also a great way to pay a compliment. Almost anyone can leave a review on just about anything, from products, places to services. Hopefully, after reading this post, one will be able to write a review effectively.
Google reviews are a vital part of any business. The consuming public will be able to size up a business and compare it with others. Google reviews are also an excellent way to stand out from the crowd.
The Google universe for eCommerce has stood the test of time and is here to stay. It has become a vital part of the commercial chain and cannot afford to be ignored by any serious entrepreneur. Anyone selling something will surely say that Google reviews help them (or hurt them). (Read How to See My Google Reviews)
To leave a review the right way is an important tool for any consumer. One can leave positive feedback whenever it is deserved. Conversely, when a business is shabbily conducted, write a critical review, and its posting can get the entrepreneur’s attention.
Write a review (negative or positive) properly and increase the chances that it will attain publication. Here are a few pointers to keep you on the right track.
Always Give Constructive and Useful Feedback
A constructive Google review provides details and is specific. Give explanations that support a positive or negative experience. One might also share an opinion on how a product is good (or bad) and improve it.
Be relevant to what a review is saying and describe what other consumers are bound to encounter. Point out what makes a place, product, or service special. Attempt to give insight or information that is unique or new.
Feedback without authenticity and originality will not get attention. A fresh perspective counts and shares a more individual opinion or experience. Strive for accuracy and never be afraid to voice both the positive and negative aspects of a place, service, or product.
The more concise and direct to the point a review can be, the better, but not at the expense of specificity.
Friendly, Respectful, and Civil Always Counts
Good intentions are always transparent in a review. Posting a review online means it becomes public. Regardless of the opinion, civil and friendly language and tone help a review for publication.
Anyone in a words game will know the line between appropriate and inappropriate language. If someone has had a bad experience and angrily worded Google review, will lose credibility from the outset. A civilized, calm approach will likely be read through to the end.
A simple narrative with no embellishments will suffice and allow other readers to surmise what happened. A company or establishment in question will also be more likely to engage a complaint if they realize the review is within reason and from a sensible person.
Business operators often use feedback to improve themselves. The respectfully written ones are the reviews that merit their attention. Finally, please refrain from any foul language. A google review without profanity is always the way to go. (Learn How to Leave a Review on Google)
Include a Wide-Gamut of Things in a Google Review
The experiential review is always an effective and credible one. It makes a review more relevant and believable. Matters like customer service or after-sales service are good to review for potential customers to evaluate.
Good Google reviewers are constructive in sharing how the human element of a company is considered.
Ineffective reviewers are those that aim only at limited aspects of a place, product, or service. The reviews become narrow in dimension and are not helpful for consumers that are on the fence.
Be mindful that reviews are often the go-to feedback mechanism for consumers that have not selected between rival companies.
Never Have Personal Information in a Review
Never include personal information or URLs of other businesses when you write a review. Phone numbers and addresses are a big no-no, and never mention people’s names.
It is also highly unethical to review a place used to employ a reviewer at some point in time.
Update a Review If There Are New Things to Say
A review that has since become irrelevant or untrue deserves to be updated. It would be very unfair to a business if a situation has since been rectified, yet the review is silent.
Responsible reviewers will update. Conversely, if something has gone from bad to worse, this merits a mention too.
Always Proofread Google Reviews for Accuracy and Grammar
Anyone that chooses to write Google reviews should be reasonably good with words. Effective google reviews should be well written. Please make certain that it is easy to read, is sensible, and communicates clearly.
Be on the lookout for any grammatical errors, spelling mistakes, and typos before uploading it. Also, provide time context always. There is an appalling number of reviews that get posted that have many errors. (Learn How to Remove an Image from Google)
Oftentimes these oversights can totally change the tone or message of a review. Please give it a keen proofreader’s eye and scan your work before you make it public.
Leave a Google Review the Right Way
Having good intentions and being honest will always keep your reviews on the right track. To leave a google review is, after all, meant to do one of two things:
Either call a businesses’ attention towards something that needs to be rectified or improved, or let them know that they are doing something great for their encouragement.