Facebook has grown into more than just the largest social media platform, which allows you to get in touch with family and friends. It can be an invaluable tool for businesses and individuals who need to target people at the top of a company.
Luckily, it can be easier than you think to keep your ad-spend down when you narrow down your search.
Facebook ads allow you to target people falling into a certain demographic. Business owners falling into certain areas along the way.
In our guide, you can learn more about Facebook advertising and how to place the right Facebook ad to reach your desired audience and limit your ad spend in the process.
Can You Target Small Business Owners on Facebook?
Experts say you have to have the right strategy, which comprises messaging, landing pages, and offers to generate sales appointments and target business owners on Facebook ads.
After coming up with messaging, landing pages and your winning offer, the next and most important step is identifying your target audience.
It can, in some instances, be near impossible; however, Facebook’s targeting features help here.
Creating your Audience
To begin targeted ad campaigns, head to Facebook’s Ad Center. Narrow your audience on your ad campaign. Inside Ads manager, you’ll want to show why you are targeting business owners. Is your campaign brand awareness, reach, or generation?
After identifying your campaign, navigate to “Audiences” inside the ad’s manager. Click on “Create New Audience” to target business owners.
Using this additional data, advertisers reach well beyond their own databases, where they can learn the spending habits and wants of FB users. Facebook uses such data to target audience segments.
To reach business owners, you can use several strategies using Facebook’s Detailed Targeting capability.
Target Business Page Admins
Marketers can first target Business Page admins, small business owners, or Facebook Page admins. The Facebook business page administrators are often business owners or managers and the people you want to reach with ads.
Second, you see the “Narrow Audience” option. You can target people who read business papers and publications online since these are often business owners.
You also have other options specific to business owners who want to understand digital advertising or are a member of a Facebook page dedicated to business success.
Can You Target Specific Companies on Facebook?
You need to dive deeper here and have to select the More Demographics drop-down menu.
- Select Work and then choose one of the workplace targeting options. You will discover here that you can target Employers
- Choose Work – Employers from inside the Interests area
- Type in the company name you’d like to target in the box that shows up
How Do I Target Wealthy Clients on Facebook 2021?
If you wish to target wealthy clients, you have to develop some clever tactics to find them. Even if Facebook had this information, they wouldn’t make it so obvious. If you wish to target job titles or the income range of a person, you need to get creative.
Often, Facebook users know to disclose information regarding the workplace, the area they live in, level of education, and more. The key is identifying information the affluent target market may reveal. Here are a few tips to help target such prominent Facebook users:
FB doesn’t ask for job titles, although it’s part of a user’s identity. To target professionals with high incomes, you’ll need to establish who the owner, CEO of a company, is. Remember, other job titles can be linked to large salaries, like in the medical professional, lawyers and the like.
Where Rich Users Live
Check where these rich people based their home, and then you can target that particular geographical area.
Successful people can often be avid readers in their quest to learn more. In many cases, they read a book about other successful people. Combine geo-targeting with books that fall into this particular category.
You can filter by vacation destinations and also the areas they live in. When you use both these categories, you’ll often come up with a few wealthy business people.
How Do I Target a Facebook Owner?
Facebook sets a social media standard and trounces email marketing platforms. Mark Zuckerberg stated the extent their advertising would go in terms of flexibility and robustness.
Using Facebook Audience Insights, marketers can reach people based on basics like age and location. Facebook advertising categories are far from basic and go from a certain niche to specific areas of people’s lives.
Even with Facebook’s capabilities, nearly two-thirds of companies running paid campaigns find it challenging how to target business owners on Facebook ads.
Here are a few snippets of the best Facebook B2B advertising categories and how to use them for how to target business owners on Facebook ads.
Combine several ad categories and create your persona: Mix relevant categories such as job title, industry, and technology and create audiences for all your buyer personas.
You could find yourself in many areas such as computer vendors, mobile accessories stores, desktop software vendors or browser extension developers searching for your custom audience.
Take some time to optimize your business page, where you should make sure your branding and page content are perfect before starting a new campaign.
Make sure to set-up specific landing pages. If you don’t use the FB landing page feature, make sure to create your own landing pages for each campaign.
Not every strategy here will suit your company; however, they can help.
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Target Business Owners with Facebook Pixel
When running Facebook ads, you should integrate them into Facebook Pixel. You will get a better insight into audiences and campaigns. It also enables you to create dynamic ads, measure conversions across devices and optimize audience to reach Facebook users who’ll act.
Target Business Owners with Lookalike Audiences
After this step, you can create custom lookalike audiences. You will have the existing criteria from your audience. Groups you could have are B2Bs visiting your website and converted into leads, leads converting into customers and more.
Once you have a few lookalike audiences, you can narrow down business owners to target on Facebook using location, age group, job role, and more.
Target Business Owners via Media Publications
Select websites, blogs, and possible news sources the ideal business owners visit or read. Enter the name in the ad-creator, and you can then target the publication followers.
Reach Out to B2Bs in a New Position
Combine ad categories to target business owners on Facebook by adding CEO as the job title. You can then add into the tool to target people based on starting a new job for your B2B Facebook ads.
Target Business Owners Using Facebook Payments
You can target not only people spending money on Facebook in the previous three months but also big spenders. Once you target this group, it is ideal for reaching business owners on Facebook, any key decision-makers, or those in charge of company budgets.
Target Business Owners with Your Email List
Facebook will let you upload any email list so you can reach leads that have tailored ads for them. To get better results, break the subscriber list into smaller groups and use the job title and stage of the buying cycle as criteria to personalize your campaigns.
Target Business Owners from Specific Generations
You can discover that over twenty per cent of millennials who work in B2B will maintain a C-level position and other work and are in decision-making roles.
You will also find tech-savvy millennial buyers who want the content to empower them and make lives easier. Make sure to narrow your job title and then choose a specific age group.
Target Owners via Followers
One area often overlooked is to target business owners by your followers and also your competitor’s followers. All you need to do here is enter your competitor’s page and then follow up by adding a target job title.
Use Ads Target Small Businesses on Facebook
The businesses you want to reach frequently don’t have a substantial presence to show on FBs employer listing. If this happens, enter small business owner as your search demographic.
From here, you can then narrow down the search by other demographics like their digital behaviour, their location, and their interests. You should be able to reach the precise business owners you are searching for.
Once you understand how the ads business manager works, you have so much power at your fingertips; you can target your advertising to individuals from all levels and all demographics. You can target any markets, use Facebook to do most of the work.
Until you try the ad marketing tools on offer, you won’t understand what levels your ad targeting can reach. One thing for sure is, once you know how to target Facebook ads, you will see a massive increase in your conversions.