If you tend to see potential customers moving in other directions, you may need to ask yourself this sort of question.
How do the majority of potential clients find business websites?
A. By applying analytics
B. Through search terms that match the content
C. Through viral advertisements
D. Through magazines and newspapers
It will be all too easy to give you the answer, yet it is far better to explain first. To some degree, you can find customers find business from all of the above, and they do all help to find a business website.
Social media also plays a large part in this, yet it doesn’t matter which are used from above, there is one of the answers that you find in use, no matter where the search for business websites begins.
In this guide, you can find all you need to know; also, you can see what you ought to be paying attention to as a means of attracting your customers to your website where that can find your content after a successful search.
How Do Customers Find Websites?
It may be a shock for many business owners, yet the majority of individuals are not searching your website.
It is this case for anyone unless they have good reason to do so, hence the reason the A, B, C, and D are all considered. If you see a brand, you may search direct, yet if you have no influence, you may search for a generic term.
Here are ways that customers stumble on your business website.
As of now, this has to be one of the most significant influences there is. A business can use social media as an advertising platform while using it to engage with their customers.
While it may appear to be spread across all social media platforms, it is better to gain a following on one or two at most. Adding websites in social media profiles is a great way to drive traffic in your direction.
There is no question, reviews and review sites play a large part in influencing many individuals in their purchases. Such is the effect; you may find it close to 90% where reviews make a difference.
Some negative reviews are expected, yet if you see a trend, then it is highlighting an issue.
The email was thought to be dying, yet it has made a resurgence. It offers excellent ROI and ought to never be ignored by any company. However, you tend to find; people are usually aware by this stage, so they don’t tend to find your site in this way.
Even if you had a company URL written down, there is a good chance you would head to your chosen search engine, be it Google, Bing or whatever. Web addresses are hard to remember and type correctly. It is far easier to type in search terms to find what you are looking for.
Over 90% of users online experiences start by using search. Because of this, any business needs to make some investment in their target marketing strategies.
SEO optimisation and killer content are the two most important areas a business needs to focus on.
How are Customers Finding Your Business Website?
Once you see the main areas of where customers are finding business websites from, you can use this to check if they are finding yours this way. Even if they use these methods, there is nothing wrong with bolstering up your SEO efforts to gain more traffic.
If you have a happy customer, be sure to ask how they ended up on your website. You can ask this question in a few ways:
- Employees can ask if they are in a face-to-face situation, or they are chatting via another means.
- Offer an option for buyers to tell you where they found you as they make their purchase, or they are registering for an online service or event.
- Surveys can be a great way to glean this information. You can pass this around your email subscribers or social media audience.
Keep Tabs on Your Followers
You can use this as an umbrella term to cover email and followers on social media. Email subscribers lists ought to rise as should your social followers. While very different, both do allow you to engage on personal levels with customers or potential customers.
Either of these methods allows you to track numbers; thus, they give you an indication of your popularity is on the up or heading in the wrong direction.
While you think your customers are searching for you, you can use it to see how successful they are at finding you.
Search your business name, and you ought to see:
- Website or your blog
- Facebook and other social networking platforms
- Review sites and online listing sites such as Google, Yellow Pages and others
To narrow it down, you can try search terms that match the content of what consumers may look for.
- Mechanics in (your area)
- Where to fix my car in (your area)
- Garage near me in (your area)
You can expand on these terms, and you should list all the areas where you see your company and content. Also, make a list of all areas you are not listed as you thought you might be.
With all the above, you can use Google Analytics to find where the most traffic originates. You will find this will help, and you can then adapt the search terms in your keywords and marketing.
When you go through all the above, you ought to see the first answer to the first question is not C. Through viral advertisements. The actual answer is B.Through search terms that match the content.
From this, all potential customers can end up finding you, or you know you have to step up your marketing to help them find your business website.