Nearly everyone knows of Facebook’s statistics of how many people visit on a monthly basis. For this reason, it is too hard to ignore as a medium for your business.
Due to the amount of time people spend online using Facebook, it is a premium choice for getting people to discover and interact with what you are offering.
When you look at how to set up a business Facebook page, it can seem daunting if you are not overly exposed to using Facebook. However, the entire process can be broken down in easy to follow steps.
Setting Up A Facebook Page for Your Business
Here you merely navigate to facebook.com/business and then click on Create a Page. This is located in the upper right-hand corner of the screen.
Now you are presented with a grid displaying several business types:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Once you select the one which describes your business the best, another box opens to ask for further details of your business.
- Name of Business
- Business Address
- Page Category
These sub-categories are a broken down version of what you selected earlier, and when you begin typing you will see a list of options you can choose.
Once this has been done, you can click on Get Started, at this point you are accepting Facebook’s terms and conditions (even if you have not read them).
At this stage, you need to upload a profile and cover image to your Facebook business page.
As with all impressions, it is crucial to set a good first visual one. Any photos you choose should fall in line with the products you are promoting (your brand).
This will be shown in the upper left-hand corner of the FB page. Once you have chosen, click Upload Profile Picture.
Recommendations here are:
- Large brand – use company logo
- Celebrity or public figure – picture of a face
- Local business – a high-quality image of your signature product
The cover image is the next, and this is the most visual element of your Facebook business page. This should capture the essence of your product or brand.
This image displays at 820 x 312 pixels on a desktop or 640 x 360 on a mobile device. When creating this image, it should be no less than 400 pixels wide and 150 in height.
Again, once completed click on Upload a Cover Photo.
You have now completed the first two steps in how to set-up Facebook Business page. Now you can move on to step three.
Navigating Around Your Facebook Business Page
Your page is alive, yet a little sparse. You can though get a feel of how everything should work. At this stage, you can begin entering details of your business such as a short description of what you offer.
This should be a maximum of 155 characters in length, so make it short and to the point.
This username is also called your vanity URL, and it is how you inform people of how to find you on Facebook.
This should be easy to remember, and your business name is a good tip where to start. Click Create a Username for Your Page, and select Create Username when done.
The About Section
Filling in details might appear a chore, but they are best done right at the start because this is where potential customers will get their information about you.
When you create company Facebook page, and you have half empty areas, it doesn’t set you off in a good light.
Any information regarding customer service, opening hours and the estimated time for a response should be included.
If you click on Edit Page Info, you can specify the business location and hours of operation.
Your First Post
It is advisable to have content ready before you begin adding friends to your Facebook business page. You can either share information from leaders in your niche or industry or create your own.
When creating your own, you can click on the status box to bring up all the available options which will include:
- Create an Event
- Get people to view a product
- Create an offer for people to claim
- Add milestone to your page
- And others.
Content posted needs to offer value so visitors will hang around. Now your Facebook business page provides your online presence which makes potential customers feel comfortable when they interact with you.
Engaging Your Customers
This is where you can start attracting people, and family and friends are the first you should include. You can link your Facebook business page to other areas such as Twitter or a Facebook page for blog.
Attracting followers all comes down to optimizing your page with local SEO. Along with this, you need to pay focus to promote your page.
If you have relevant information or a deal you wish followers to see without it becoming lost in the feed, you can pin a post as part as your social media marketing strategy. This post will sit under your cover image, so you should make it attention-grabbing.
When you create FB business page, it should be able to keep visitors occupied, and one easy way to do this without any knowledge of web design is by using TAB’s. You have the basic ones already, but you can add others.
There are numerous apps you can install which help to do this type of thing, and from here you can quickly run campaigns, promote special offers and capture your leads.
Using Your Facebook Business Page with other Pages
How to create Facebook business page which attracts users should be in place to build a community rather than as an extension.
This can quickly be done by adding and promoting other businesses in your industry. However, the company you add should not be in a position to compete with any of your products.
Now your page is live, it is tightly integrated with Facebook Messenger so you can communicate with your customers on a one-on-one level.
With a little know-how and knowledge, you can tap into this global community of people who are all potential customers or clients.