A Google business listing also called a Google Business Profile, is a free listing one can take advantage of to help advertise your business or company. Use it, and a business will appear in local searches, ultimately leading to more customers. However, people have to know that this is not just something you set up and forget about.
For the business or company that wants to stay ahead with search results, one needs to update their listing, akin to maintaining a website constantly.
Listing a Business on Google
To start, let us look at how to list a business on Google. One will also have to “claim” the business on the platform. This is accomplished via the Google My Business account. (Learn How to Target Business Owners on Facebook)
To begin, here is the creation process on Google listing, that one will need to “claim,” after which making any updates or changes becomes possible.
Step 1: Create a Google account
Step 2: Search for the business on Google Maps
Step 3: If the business turns up, you are OK, as the listing is now recognized
Step 4: If the business does not turn up, click on “add a place”
Step 5: Comply by filling in the required information once done. Hit “submit”
Step 6: Check your email for verification
Claim the Business
At this point, one will have to “claim” the business or company. This is a necessary step for a listing before one can execute updates, changes, or edits. Here is a systematic guide to “claim” a listing if it has been created.
Step 1: In Google Maps, search for the business or company
Step 2: Select the business or company
Step 3: Select “Claim this business”
Step 4: If you are the creator of the listing, you can click “claim.” This will enable instant access to the profile.
Step 5: If you are not the listing creator, verification of ownership is needed via a phone call, email or postcard. (Read Google Asking for Captcha When Searching)
Editing, Updating and Making Changes with a Google Business Listing
Now comes the part where one keeps the business listing relevant and fresh, just like one would do with a website. Before delving into specific details on editing and updating, most of these edits will need the same initial steps. Here is a run-through of them.
Step 1: Log in to the Google My Business account. Do this by heading over to google.com/business and ascertain that you are logged into the Google account that was made for your business or company.
Step 2: Choose “Info”
Step 3: Choose the part that needs editing
Step 4: Choose the pencil icon to edit or add
Step 4: Perform the edits/and or updates
Step 5: Once done, click on “Apply”
How Long Before Google Reflects the Changes in Business Listing?
Edits made to the Google My Business listing can reflect immediately. However, some edits, particularly those that have to do with deleting information, may take around two months before the updates reflect. Google sifts through tons of information, so it may take up to 60 days for this giant to act on your updates/edits. (Learn How to Hide Your Name on Google Reviews)
Advantages of Editing a Google Business Listing
Edits, changes, and updates are part of the main Google My Business optimizations one can do to land better in a local search. When one has activity on the platform, Google senses that this listing is live, genuine, and not bogus.
If Google finds that a listing is trustworthy, a higher rank will result on Google Maps and the local section of Google search. A higher rank is always desirable since a business or company can take advantage of the following perks.
This advantage has to do with editing the category in Google My Business. When a category is selected, it allows a company to be discovered by those searching for the service or product on offer by your business, instead of just the business name.
This feature is particularly beneficial for businesses with a name that does not suggest or imply the product or service offered. Take, for instance, “Betty’s Grocery,” which is self-explanatory, but “Scissors Palace” might not be readily apparent as a barbershop, or that “Petal Attraction” is a flower shop.
Selecting a category for a business’s Google listing is an essential feature to let people know what you are and where you are located.
Use the Online Advantage
Companies and businesses that exist today need an online presence. To be seen, one needs to be where everybody dwells these days, and that is online. Google estimates that approximately 84% of consumers go on the web to search for local businesses and establishments using their computers or tablets.
Around 88% use their smartphones to do the same searches. Hence, one cannot underestimate the importance of a Google business listing.
Many folks online think that SEO (search engine optimization) is a mind-bender and difficult to do. Instead, look at SEO as something that can be done in little increments. Among the most effortless ways to boost a local SEO is to edit and update a Google listing.
Doing so ensures that the information in the listings is the same as that of your Google listing. Part of Google’s regular grind is always to crawl the web. As it does this, it detects updated and fresh information.
This allows the company to make the most accurate, updated, and reliable results in a search. Therefore the more accurate and unfailing your contact information is across the web, the better. Your listing will be in good standing with Google. (Learn How to View My Google Reviews)
Gain Even More Exposure
Search engines do not have a monopoly for locating products and services. Countless apps and directories exist today, and many are creating special niches that are more specific, helping people find the right business or company.
Nevertheless, these smaller apps and directories rely on Google to build their databases. Due to this, many of the listings will get included owing to an updated Google business profile. Manage your business with a strong online presence and reap the long-term benefits.