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The Penguin update issued by Google was first released in 2012. Through its life, it saw 10 further updates all the way up until 2017 where the Penguin algorithm then became a part of Google’s core algorithm. The primary purpose of Penguin was to reward websites for high-quality content while reducing the number of results […]

A Google algo update happens much more frequent than we know. Major ones are not as frequent as some of the minor ones, however, these can still have an effect on a site’s rankings. Site owners might be unaware of what is causing a loss in traffic, so this shows how vital quality link building […]

It might be the case you are new to building links on a website or you have some experience, but as things change so quickly in what is the best way to build quality links it is good to have a refresher every one and a while. SEO and link building has gone through some […]

Anchor text is the most common way for one website to connect to another which will take a user to that relevant page when they click on it. For most cases, these are the words written in blue on a web page and become underlined when we hover the cursor over them. This HTML hyperlink […]

A PBN or Private Blog Network can be one of many backlinking strategies and have been quite successful in their use. Now though it isn’t as simple as it appears as search engines are now taking a dim view of this grey hat SEO method. Being simple in theory, they can be confusing and complicated […]

Keyword stuffing is a method of SEO (search engine optimization) which is frowned upon by the common search engines. It takes a keyword and uses it to be inserted numerous times on the page of a website where it is irrelevant. It was a highly used tactic in the early 2000’s, but now with Google, […]